I’m marking down once again the price of our HP DeskJet F4480 printer:

I’ll sell about qty 100 of these, then up goes the price again. The price change should be effective on Monday Nov 9.

We’re going to try and move out some extra inventory by dropping the following Macs by $50:

Note that these are all current Macs except the White MacBook, which is a discontinued model. So for the White MacBook, originally priced at $949 last week, this now represents a $150 savings.

These Macs as usual will come with a free printer (personal purchase only, not departments) and the promotion will continue for a couple week “while supplies last.” Specifically in the case of the White MacBook we’ll keep selling those till they are gone.

Also note that the previous AppleCare promo has ended, AppleCare will be going back to its usual $183 & $239 price.

Apple made a veritable slew of needed updates to their iMac and Mac mini line. And also an update to the MacBook (White). And also a bunch of accessories. Right up front it is worth noting that availability on all the new Macs is fairly immediate, with the exception of the high-end 27″ iMac.

Also note that almost lost in the commotion is the current $899 iMac. This product is still available, it has not been discontinued.

So first, the MacBook. Lots of little tweaks on this reintroduction of an old favorite, but probably the most noticeable change is that now, like all the other Apple notebooks, the battery is built-in.

Next, the new iMac. A slightly large “small” size, now 21.5″ instead of 20″, faster processors with the option of a quad-core processor on the high-end, and other small changes. The biggest change to note is the inclusion of the new, wireless “Magic Mouse” along with the these iMacs now coming with Apple’s wireless BT keyboard. I know in the past I used to stock specially configured iMacs with the wired “long” keyboard with numeric keypad, but I will no longer be doing this. As these stock iMacs come with both a wireless mouse and wireless keyboard, it would be kind of arbitrary on our part to stock these with the wired keyboards considering the direction Apple wants to take with these. We should set our customer’s expectations appropriately.

The new Mac mini, yee haw. Faster processor. Larger HD. Etc. There is also a Mac mini with no optical drive that comes pre-installed with Snow Leopard Server. I won’t be stocking these, special order only:

Lastly, new gadgets and accessories. All of these are supposed to be immediately available:

The following assortment of items have been price dropped and discontinued (Note that the $899 iMac has NOT been discontinued):

Wow too many new iPods to shake a stick at, here are the new ones (and accessories)!

We are sending back ALL of our discontinued iPods. There were price drops, but we are gonna send these all back anyway!:

Starting Wednesday September 9th will be our new locally created Apple promo. There will be various ads and mailers going out to departments and to the student newspapers advertising this promotion.

First of all though, be aware that as of the end of Tuesday, September 8th, the Apple Back To School promotion is officially over. This means that:

• The $229 mail-in rebate for a ‘free’ iPod is over, and also,
• Our $25 discount for AppleCare Enrollment Kits is over. AppleCare will revert to $183 for the 13" Macs and $229 for the 15" Macs.

The new promotion will consist of two popular MacBook Pro models, if you buy them you will be able to purchase an AppleCare Enrollment Kit for only $50 more. The items on this promotion are:

In addition personal purchases will get the usual free printer, department purchases will not. This is a limited time offer, available only while supplies last.

Today Apple announced the availability of Snow Leopard, a.k.a. Mac OS X 10.6. We have every hope of having this in stock on Friday August 28th:

There are a couple of important requirements you will have to meet to run Snow Leopard:

Lastly, don’t forget the Snow Leopard Up-To-Date program which allows you to get Snow Leopard for only $9.95 via mail, direct from Apple if you have bought your Mac on or after June 8, 2009.

Some other questions of interest:

• Q: When will start seeing SnoLep pre-installed on shipping Macs?
  A: Any Mac that ships to us on or after 8/31 will either have Snow Leopard pre-installed or there will be a Snow Leopard DVD dropped in.
• Q: Will Macs in our inventory have drop-in kits containing SnoLep?
  A: Yes, Tuesday September 8th, 2009. (Monday 9/7/09 is Labor Day!)
• Q: How long will customers be able to order 10.5 Leopard before it forever goes away?
  A:Technically it has now gone away and we cannot order anymore. We might have a few copies around for awhile but they will soon be gone.

As of Thursday 07/30/09 our freebie printer, currently the 53257 HP DeskJet F4480 is going back up in price to $64.95. Reason is we are having a hard time getting additional stock of these from Apple and are otherwise selling too fast. So we need to put the brakes on so as to have enough to hand out “free” with the purchase of a Mac.

Effective Monday 06/29/09 we’re dropping the prices on these two MacBooks:
Effective 07/01/09 we are dropping the price on the 51516 MacBook even more! Now down to $899! While supplies last!